Small businesses account for 97% of businesses in Australia yet on average 60% will shut their doors in the first 3 years. There are many reasons why this happens but… read more →
As business owners we are often too eager to share information about our business that we miss the opportunity to properly scope out a prospective client’s needs. A person just… read more →
To set the scene, it was the 18th century in Boston Massachusetts at the height of the American Revolution. Enter Paul Revere – an American Silversmith, early industrialist and one… read more →
Referral marketing is one of the most effective ways of building a business. When referrals are given trust is conferred quickly and conversion to business becomes a lot higher than… read more →
Provide jaw-dropping customer service. Many businesses offer an above-average level of customer service. Their employees smile, they respond quickly when customers ask a question, and they seem to care about… read more →
A Power Group is one of the ways we structure ourselves to make our efforts most productive. A Power Group is a group of members from related professions that work… read more →
Pleasure vs Pain At a fundamental level customers buy either from pleasure or from pain. The stronger, more acute the pain, the more likely you are to be able to… read more →
Being a business owner is one of the loneliest jobs and in a crowded market place it’s easy to feel invisible. The only way to make yourself known is to… read more →
Social capital — the connections and shared values that exist between people and enable cooperation — is the key to entrepreneurial success.Here are four reasons social capital is the most… read more →
Introverts by nature are reserved and introspective creatures. They can be social but tend to get easily overstimulated in a group and seek out solitude to re-energise. They think things… read more →
