Execution: Rockefeller Habits ChecklistTM

Verne Harnish is the author of a book “Scaling Up”, that communicates some very simple concepts for firms in growth mode, which he calls “Gazelles”, to successfully scale.

There are free resources in the web site which are worth a look and he certainly seems to be the “go to author” because of the principles and methodologies.

Scaling up concentrates on four key areas: People, Strategy, Execution and Cash, each of which requires particular focus for a growing business to be successful.

Obviously, these habits grow in relevance as an organisation scales there is some value for us in having a look.

Rockefeller Habits Relevance
1 The executive team is healthy and aligned Seems so obvious we but all know organisations that can’t make this statement
2 Seems so obvious we but all know organisations that can’t make this statement Called The critical Number, the #1 thing to be achieved supported by 3-5 priorities or activities
3 Communication rhythm is established and information moves through organization accurately and quickly Daily 5 minute huddles, weekly team meetings, regular off sites – time away from routine to ensure quality communication
4 Every facet of the organization has a person assigned with accountability for ensuring goals are met Individual accountabilities to support the goals
5 Ongoing employee input is collected to identify obstacles and opportunities Weekly Start/Stop/Keep discussions between employees and management
6 Reporting and analysis of customer feedback data is as frequent and accurate as financial data Deliberate customer feedback with data that is just as important as the financials
7 Core Values and Purpose are “alive” in the organization Real meaning and action to core values
8 Employees can articulate the key components of the company’s strategy accurately It’s amazing how often this doesn’t happen
9 All employees can answer quantitatively whether they had a good day or week Every employee has “one critical number”, KPI’s and priorities that define a good day quantitatively
10 The company’s plans and performance are visible to everyone Transparency through how people be, communicate and practice demonstrable performance measurement


Every Habit is not necessarily relevant to all of our businesses, but they have been to firms at different stages in companies of two employees all the way up to globals like Apple plus Starbucks as well as all the other firms that scaled successfully.