What the American Revolution Teaches us about Networking
To set the scene, it was the 18th century in Boston Massachusetts at the height of the American Revolution. Enter Paul Revere – an American Silversmith, early industrialist and one of the ring leaders of the Boston Tea Party. He was a patriot and a significant figure in the American Revolution
In April, 1775 Revere was sent with the news that British soldiers intended on arresting Samuel Adams and John Hancock – 2 of the founding fathers of the United States. The soldiers were also tasked with raiding and controlling the colonists’ weapons compound in Concord. Revere instructed the sexton of the North Church to alert colonists to the movements of the British troops when it was known. In what is well known today by the phrase “one if by land, two if by sea”, one lantern in the steeple would signal the army’s choice of the land route while two lanterns would signal the route “by water” across the Charles River.
Revere rode through the night warning patriots along his route, many of whom set out on horseback to deliver warnings of their own. By the end of the night there were probably as many as 40 riders throughout Middlesex County carrying the news of the army’s advance.
As the famous battle of Lexington ensued, Revere helped Adams and Hancock escape. The ride of the 3 men triggered a flexible system of “alarm and muster”. This system was an improved version of an old network of widespread notification and fast deployment of militia forces in times of emergency.
In addition to other express riders delivering messages, bells, drums, alarm guns, bonfires, and a trumpet were used for rapid communication from town to town, notifying the rebels in dozens of eastern Massachusetts villages.
What we can learn from this story is that as business owners we need to look for the most efficient methods of delivering our message. We can’t rely on reaching out to businesses one at a time and so we need to leverage the power of a networking group like CBD Evolve so the members can be our messengers.
And by utilising every means within our power of amplifying our message we maximise our chance of connecting with the right clients at the right time and as a result growing our businesses.